Added By: Online Video Buff ALL-STAR VIDEO: Budweiser – ...
“Whazzap/wazzap/True” was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002 that took hold of the pop culture the same way that viral ads like Burger King’s “Where’s The Beef” and Taco Bell Chihuahua’s “Yo Quiero Taco Bell” did on television years before online video took hold. One could argue that all viral videos online now trace their roots back to ads like these.
To explore viral ads and how they work in the culture, check out the following books (zomg books?):
- Amusing Ourselves To Death by Neil Postman
- The Tipping Point by Malcolm Gladwell
- Media Virus! by Douglas Rushkoff
Here is Wazzap/True in all its pseudo glory.
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